A Twinkie is an American snack cake, marketed as a "Golden Sponge Cake with Creamy Filling". It was formerly made and distributed by Hostess Brands. The brand is currently owned by Hostess Brands, Inc. (NASDAQ:Â TWNK), having been formerly owned by private equity firms Apollo Global Management and C. Dean Metropoulos and Company as the second incarnation of Hostess Brands. During bankruptcy proceedings, Twinkie production was suspended on November 21, 2012, and resumed after an absence of at least ten months from American store shelves, becoming available again nationwide on July 15, 2013.
Twinkies are produced in Canada by Saputo Incorporated's Vachon Inc. (at a bakery in Montreal), which owns the Canadian rights to the product and still made them during their absence from the U.S. market. Twinkies are also available in Mexican stores as "Submarinos" and "Twinkies" made by Marinela, and as "Tuinky" made by Wonder; both Marinela and Wonder are subsidiaries of Mexican bread company Grupo Bimbo. In Egypt, Twinkies are produced under the company Edita. Twinkies are also available in the United Kingdom and Ireland under the Hostess brand name where they're sold in Sainsburys, Tesco, ASDA and B&M stores. Twinkies are produced and distributed by multiple commercial bakeries in China, where Hostess does not own the brand.
History
Twinkies were invented in Schiller Park, Illinois on April 6, 1930, by James Alexander Dewar, a baker for the Continental Baking Company. Realizing that several machines used to make cream-filled strawberry shortcake sat idle when strawberries were out of season, Dewar conceived a snack cake filled with banana cream, which he dubbed the Twinkie. Ritchy Koph said he came up with the name when he saw a billboard in St. Louis for "Twinkle Toe Shoes." During World War II, bananas were rationed and the company was forced to switch to vanilla cream. This change proved popular, and banana-cream Twinkies were not widely re-introduced. The original flavor was occasionally found in limited-time promotions, but the company used vanilla cream for most Twinkies. In 1988, Fruit and Cream Twinkies were introduced with a strawberry filling swirled into the cream. The product was soon dropped. Vanilla's dominance over banana flavoring would be challenged in 2005, following a month-long promotion of the movie King Kong. Hostess saw its Twinkie sales rise 20 percent during the promotion, and in 2007 restored the banana-cream Twinkie to its snack lineup.
Hostess bankruptcy
On January 11, 2012, parent company Hostess filed for Chapter 11 bankruptcy protection. Twinkie sales for the year ended December 25, 2011, were 36 million packages, down almost 20% from a year earlier. Hostess said customers had migrated to healthier foods. On November 16, 2012, Hostess officially announced that it "will be winding down operations and has filed a motion with the U.S. Bankruptcy Court seeking permission to close its business and sell its assets, including its iconic brands and facilities." Bakery operations were suspended at all plants.
On November 19, 2012, Hostess and the Bakers Union agreed to mediation, delaying the shutdown for two days. On November 21, 2012, U.S. bankruptcy judge Robert Drain approved Hostess' request to shut down, temporarily ending Twinkie production in the United States.
Return of Twinkies to U.S. market
On March 12, 2013, it was reported that Twinkies would return to store shelves in May of that year. Twinkies, along with other famed Hostess Brands, were purchased out of bankruptcy by Apollo Global Management and Metropoulos & Co for $410 million. Twinkies returned to U.S. shelves on July 15, 2013. Apollo subsequently sold Hostess for $2.3 billion.
Before Hostess Brands filed for bankruptcy, Twinkies were reduced in size. They now contain 135 kilocalories (560Â kJ) and have a mass of 38.5 grams, while the original Twinkies contained 150 kilocalories (630Â kJ) and had a mass of 42.5 grams. The new Twinkies also have a longer shelf life of 45 days, which was also a change made before bankruptcy, compared to the 26 days of the original Twinkies.
Use as an ingredient
Twinkies have notably been used as a component ingredient in other dishes. Hostess has published two recipe compilation books, in 2006 and, more recently, in 2015 for the snack cake's 85th anniversary.
Deep-fried Twinkie
A deep-fried Twinkie involves freezing the cake, dipping it into batter, and deep-frying it. A story in The New York Times about the deep fried Twinkie with its inventorâ€"Christopher Sell, originally from Rugby, Englandâ€"described this way: "Something magical occurs when the pastry hits the hot oil. The creamy white vegetable shortening filling liquefies, impregnating the sponge cake with its luscious vanilla flavor.... The cake itself softens and warms, nearly melting, contrasting with the crisp, deep-fried crust in a buttery and suave way. The pièce de résistance, however, is a ruby-hued berry sauce, adding a tart sophistication to all that airy sugary goodness." The Texas State Fair had introduced the fried Twinkie to great popular acclaim, and the notion spread to other state fairs across the U.S., as well as some establishments that specialize in fried foods. Fried Twinkies are sold throughout the U.S. in fairs as well as ball games, and in various restaurants. Starting in August 2016, Walmart began selling prepackaged, frozen versions of the deep-fried Twinkie at stores nationwide in the US.
Twinkie wiener sandwich
A scene from the 1989 film UHF shows the creation of "Weird Al" Yankovic's signature food, the Twinkie Wiener Sandwich. The snack consists of an overturned Twinkie split open as a makeshift bun, a hot dog, and Easy Cheese put together and dipped in milk before eating. Yankovic has stated that he has switched to using tofu hot dogs since becoming a vegetarian, but still enjoys the occasional Twinkie Wiener Sandwich.
Cakes and pies
Twinkies can be used in recipes as a quick substitute for sponge cake. In 2013, Fox News published a list of best Twinkie recipes, which included a tiramisu and Paula Deen's Twinkie pie.
Twinkies, as-is or split lengthwise, can also be used as the cake in the strawberry shortcake dessert.
The chocolate creme from the middle of double chocolate bismarcks or other such pasties can be removed from the pastry and used to replace the filling in the Twinkie.
Cultural references
Ghostbusters
The Twinkie became known worldwide in countries that did not sell the confection in 1984, due to a reference in the hit film Ghostbusters. In the film, the character Egon Spengler describes a speculated level of psychokinetic energy and uses a regular Twinkie size to represent the normal level of such energy in New York City. He then says that based on a recent sample, the Twinkie representing New York would be over 35 feet (11Â m) long and weigh approximately 600 pounds (270Â kg), to which the character Winston Zeddemore replies, "That's a big Twinkie."
Twinkie defense
"Twinkie defense" is a derisive label for an improbable legal defense. It is not a recognized legal defense in jurisprudence, but a catchall term coined by reporters during their coverage of the trial of defendant Dan White for the murders of San Francisco city Supervisor Harvey Milk and Mayor George Moscone. White's defense was that he suffered diminished capacity as a result of his depression. His change in diet from healthful food to Twinkies and other sugary foods was said to be a symptom of depression. Contrary to common belief, White's attorneys did not argue that the Twinkies were the cause of White's actions, but that their consumption was symptomatic of his underlying depression.
Song lyrics
John Fogerty's 2004 album Deja Vu All Over Again includes the satirical and somewhat world-weary song Nobody's Here Anymore, which ponders people's infatuation with modern technology and its ever more sophisticated consumer devices. "He got a stash of Twinkies up in his room" is a line lamenting the self-absorption and social isolation of the protagonist of the song's first verse. Twinkies are also one of the products mentioned in Junk Food Junkie, a Top 40 1976 novelty song by Larry Groce. And Habits (Stay High), a 2013 song by Swedish singer Tove Lo, mentions Twinkies in the line "I get home, I got the munchies / Binge on all my Twinkies / Throw up in the tub / Then I go to sleep." The singer confessed she had thought that "twinkie" was a synonym for "cookie" and that Hostess had sent her a sample of the product after the success of the song.
Theological Twinkie
Jeffrey R. Holland a member of the Quorum of the Twelve Apostles of The Church of Jesus Christ of Latter-day Saints (LDS Church) used the expression "theological Twinkie" at the Church's General Conference in April 1998, in reference to teaching methods that may be pleasing or entertaining, but lack sufficient spiritual and doctrinal substance. In his words: "Are we really nurturing our youth and our new members in a way that will sustain them when the stresses of life appear? Or are we giving them a kind of theological Twinkieâ€"spiritually empty calories?"
Shelf life
A common urban legend claims that Twinkies have an infinite shelf life, and can last unspoiled for a relatively long time of ten, fifty, or one hundred years due to the chemicals used in their production. A homage to the unlimited shelf life urban myth appears in the film WALL-E, where the title character's pet cockroach is shown eating its way into the cream filling at one end and emerging out the other, none the worse for wear.
Another homage to the Twinkie's shelf life myth was shown in the 2016 animated film Sausage Party, where a Twinkie is amongst the "Non-Perishable" foods.
The 2012 Super Bowl Chevy Silverado Apocalypse commercial also gives a nod to Twinkie's reputed durability.
In reality, Twinkies are on the shelf for a short time; a company executive told the New York Times in 2000 that the "Twinkie is on the shelf no more than 7 to 10 days." The maximum shelf life was reported to have been 26 days, until the addition of stronger preservatives made beginning in 2012 increased it to 45 days.
Twinkie diet
In 2010, Kansas State University professor Mark Haub went on a "convenience store" diet consisting mainly of Twinkies, Oreos, and Doritos in an attempt to demonstrate to his students "...that in weight loss, pure calorie counting is what matters most, not the nutritional value of the food." He lost 27 pounds (12Â kg) over a two-month period, returning his body mass index (BMI) to within normal range. In addition to Twinkies, Haub ate Little Debbie snack cakes, cereals, cookies, brownies, Doritos, Oreos and other kinds of high calorie, low-nutrition foods that are usually found at convenience stores. However, despite calling it the "Twinkie diet," Haub also consumed a multivitamin, a protein shake and fresh vegetables along with the Twinkies, Oreos, and Doritos. Some protein shakes contain 80 grams protein per serving., almost equivalent to eating three 6-oz steaks per day. Besides the protein shake and multivitamin, Haub also admitted to consuming nutritionally dense whole milk, carrots, and vitamin fortified cereal. This contradicts representations by other media outlets stating that Haub "only" ate junk food
See also
- Chocodile Twinkie
- Deep-fried Mars Bar
- Ding Dong
- Ho Hos
- List of deep fried foods
- May West
- Sno Balls
- Twinkie the Kid
- Zingers
References
Further reading
- Ettlinger, Steve (2007). Twinkie Deconstructed. ISBNÂ 978-0452289284.Â
External links
- Products Page on Hostess' website
- The T.W.I.N.K.I.E.S. Project
- Twinkies at 75: munch 'em, fry 'em, save 'em for years, The Christian Science Monitor
- Weird Al Yankovic making a Twinkie wiener sandwich at YouTube
- https://www.youtube.com/watch?v=Hp2W0Lylzrs Zombieland
- https://web.archive.org/web/20060518130119/http://www.hostesscakes.com/twinkies.asp
