Capital One Financial Corporation is a bank holding company specializing in credit cards, auto loans, banking and savings products headquartered in McLean, Virginia.
Capital One is the eighth-largest commercial bank in the United States when ranked by assets and deposits. and is ranked 10th on the list of largest banks in the United States by total assets. The bank has 755 branches including 18 café style locations and 2,000 ATMs. It is ranked #100 on the Fortune 500, #17 on Fortune's 100 Best Companies to work for list, and conducts business in the United States, Canada, and the United Kingdom. The company helped pioneer the mass marketing of credit cards in the 1990s, and it is one of the largest customers of the United States Postal Service due to its direct mail credit card solicitations. In 2015, it was the 5th largest credit card issuer by purchase volume, after American Express, JP Morgan Chase, Bank of America, and Citigroup.
Capital One is also the fourth-largest bank auto lender, with a market share of 4.2% in 2016.
In 2016, 62% of the company's revenues were from credit cards, 26% was from consumer banking, 11% was from commercial banking, and 1% was from other.
Divisions
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Capital One operates 3 divisions as follows:
- Credit Cards â€" Capital One issues credit cards in the United States, Canada, and the United Kingdom. As of December 31, 2016, after JP Morgan Chase and Citigroup, Capital One was the 3rd largest credit card issuer, with an outstanding receivables balance of $91 billion, representing 12.1% of the total outstanding credit card receivable balance in the United States. As of December 31, 2016, Capital One had a total of $97 billion in credit card loans outstanding in the United States and $8 billion of credit card loans outstanding in Canada and the United Kingdom.
- Consumer Banking â€" offers banking services, including checking accounts, saving accounts, and money market accounts. Also operates CapitalOne 360, a direct bank.
- Auto loans â€" Along with Wells Fargo, Bank of America, Ally Financial, and JP Morgan Chase, Capital One is one of the top bank auto lenders in the U.S. by volume. As of December 31, 2016, Capital One had $48 billion in auto loans outstanding.
- Home mortgage â€" Capital One was one of the largest mortgage lenders, with $21 billion in home loans outstanding as of December 31, 2016. It exited the mortgage industry on November 7, 2017, laying off 1,100 employees. It was the 12th-largest mortgage lender among banks standing at $20.6 billion worth of residential mortgages.
- Commercial banking â€" As of December 31, 2016, Capital One had $66 billion in loans outstanding secured by commercial, multifamily, and industrial properties.
History
Monoline credit card company (1994â€"2004)
On July 27, 1994, Richmond, Virginia-based Signet Financial Corp (now part of Wells Fargo) announced the corporate spin-off of its credit card division, OakStone Financial, naming Richard Fairbank as CEO. Signet renamed the subsidiary Capital One in October 1994. The spinoff was concluded February 28, 1995, making Capital One fully independent.
At that time, Capital One was a monoline bank, meaning that all of its revenue came from a single product, in this case, credit cards. This strategy is risky in that it can lead to losses during bad times. Capital One attributed its relative success as a monoline to its use of data collection to build demographic profiles, allowing it to target personalized offers of credit direct to consumers.
Capital One commenced operations in Canada in 1996.
Expansion into auto loans (1998-present)
In July 1998, Capital One acquired auto financing company Summit Acceptance Corporation.
In 1999, Capital One was looking to expand beyond credit cards. CEO Richard Fairbank announced moves to use Capital One's experience with collecting consumer data to offer loans, insurance, and phone service.
In October 2001, PeopleFirst Finance LLC was acquired by Capital One.
The companies were combined and rebranded as Capital One Auto Finance Corporation in 2003.
In late 2002, Capital One and the United States Postal Service proposed a negotiated services agreement for bulk discount in mailing services. The resulting three-year agreement was extended in 2006. In June 2008, however, Capital One had filed a complaint with the USPS regarding the terms of the next agreement, citing the terms of the NSA of Capital One's competitor, Bank of America. Capital One subsequently withdrew its complaint to the Postal Regulatory Commission following a settlement with the USPS.
Onyx Acceptance Corporation was acquired by Capital One in September 2004.
Expansion into retail banking (2005-present)
While many other monolines were acquired by larger, diverse banks, Capital One expanded into retail banking with a focus on subprime customers.
Capital One acquired New Orleans, Louisiana-based Hibernia National Bank for $4.9 billion in cash and stock in 2005 and acquired Melville, New York-based North Fork Bank for $13.2 billion in cash and stock in 2006, which reduced its dependency on credit cards from 90% to 55%.
In 2007, Capital One acquired NetSpend, a marketer of prepaid debit cards, for $700 million.
During the 2007 subprime mortgage financial crisis, Capital One closed its mortgage platform, GreenPoint Mortgage, due in part to investor pressures.
In 2008, Capital One received an investment of US$3.56 billion from the United States Treasury as a result of the Troubled Asset Relief Program. On June 17, 2009, Capital One completed the repurchase of the stock the company issued to the U.S. Treasury paying a total of US$3.67 billion, resulting in a profit of over $100 million to the U.S. Treasury.
The U.S. Securities and Exchange Commission criticized Capital One's conduct during the crisis, claiming that they understated auto loan losses during the financial crisis of 2007â€"2008. In 2013, Capital One paid $3.5 million to settle the case, but was not required to directly address the allegations of wrongdoing.
In February 2009, Capital One acquired Chevy Chase Bank for $520 million in cash and stock.
In June 2011, ING Group announced the sale of its ING Direct division to Capital One for US$9 billion in cash and stock. On August 26, 2011, the Federal Reserve Board of Governors announced it would hold public hearings on the Capital One acquisition of ING Direct, and extend to October 12, 2011, the public comment period that had been scheduled to end August 22. The move came amidst rising scrutiny of the deal on systemic risk, or "Too-Big-to-Fail," performance under the Community Reinvestment Act, and pending legal challenges. A coalition of national civil rights and consumer groups, led by the National Community Reinvestment Coalition, were joined by Rep. Barney Frank to challenge immediate approval of the deal. The groups have argued that the acquisition is a test of the Dodd-Frank Wall Street Reform and Consumer Protection Act, under which systemically risky firms must demonstrate a public benefit that outweighs new risk before they are allowed to grow. Kansas City Federal Reserve Bank head Thomas M. Hoenig was also skeptical of the deal. In February 2012, the acquisition was approved by regulators and Capital One completed its acquisition of ING Direct. Capital One received permission to merge ING into its business in October 2012, and rebranded ING Direct as Capital One 360 in November 2012.
In August 2011, Capital One reached a deal with HSBC to acquire its U.S. credit card operations. Capital One paid US$31.3 billion in exchange for US$28.2 billion in loans and $600 million in other assets. The acquisition was completed by May 2012.
On February 26, 2012, along with several other banks, Capital One announced support for the Isis Mobile Wallet payment system. However, in September 2013, Capital One dropped support for the venture.
In 2012, Capital One closed 41 branch locations.
In 2015, Capital One closed 186 branch locations.
On February 19, 2014, Capital One became a 25% owner in ClearXchange, a P2P (person to person) money transfer service designed to make money transfers to customers within the same bank and other financial institutions via mobile phone number or email address. ClearXchange was sold to Early Warning in 2016.
In January 2015, Capital One acquired Level Money, a budgeting app for consumers.
On July 8, 2015, Capital announced that it has acquired Monsoon, a design studio, development shop, marketing house and strategic consultancy.
In 2015, Capital One acquired General Electric's Healthcare Financial Services unit, which included $8.5 billion in loans made to businesses in the healthcare industry, for $9-billion.
In October 2016, Capital One acquired Paribus, a price tracking service, for an undisclosed amount.
Exit from mortgage banking (2006â€"2007 and 2011â€"2017)
Sanjiv Yajnik announced that the mortgage market is too competitive in the low rate environment to make money in the business. This is the second closure; the first occurred on August 20, 2007, when GreenPoint Mortgage unit was closed. GreenPoint had been acquired December 2006 when Capital One paid $13.2 billion to North Fork Bancorp Inc. The re-emergence into the mortgage industry came in 2011 with the purchase of online bank ING Direct USA.
Sports marketing
Since 2001, Capital One has been the principal sponsor of the college football Florida Citrus Bowl, which has been called the Capital One Bowl since 2003. It sponsors a mascot challenge every year, announcing the winner on the day of the Capital One Bowl. Capital One is one of the top three sponsors of the NCAA, paying an estimated $35 million annually in exchange for advertising and access to consumer data. Capital One also sponsored the EFL Cup, an English Soccer Competition, from 2012 to 2016. The company sponsored Sheffield United F.C. from 2006 to 2008. Most recently, the company became the new naming sponsor of the main indoor sports venue in Washington, D.C., now known as Capital One Arena, in 2017.
Corporate citizenship
Capital One operates some charitable programs, such as the "No Hassle Giving" web portal, in which Capital One covers the transaction fees on customer and non-customer donations made through the site. The accountability organization National Committee for Responsive Philanthropy has been highly critical of Capital One's relatively low rate of giving, stating that "Capital One's philanthropic track record is dismal". The organization pointed out that Capital One's donations of 0.024% of revenue were much less than the industry median of 0.11% of revenue. Capital One has disputed the groups figures, saying that "... In 2011 alone, our giving totals are more than 6 times greater ($30 million) than the number given by the NCRP".
Criticism and legal actions
Fines for misleading customers to pay extra for services
In July 2012, Capital One was fined by the Office of the Comptroller of the Currency and the Consumer Financial Protection Bureau for misleading millions of its customers, such as paying extra for payment protection or credit monitoring when they took out a card. The company agreed to pay $210 million to settle the legal action and to refund two million customers. This was the CFPB's first public enforcement action.
Automated dialing to customers' phones
In August 2014, Capital One and three collection agencies entered into an agreement to pay $75.5 million to end a consolidated class action lawsuit pending in the United States District Court for the Northern District of Illinois alleging that the companies used an automated dialer to call customers’ cellphones without consent, which is a violation of the Telephone Consumer Protection Act of 1991. It is notable that this legal action involved informational telephone calls, which are not subject to the "prior express written consent" requirements which have been in place for telemarketing calls since October 2013.
2014 amendment to terms of use to allow personal visits
In 2014, Capital One amended its terms of use to allow it to "contact you in any manner we choose", including a "personal visit . . . at your home and at your place of employment." It also asserted its right to "modify or suppress caller ID and similar services and identify ourselves on these services in any manner we choose." Los Angeles Times writer David Lazarus commented that "Cap One has made deliberate decisions that seem intended to overreach and intimidate, confirming in the eyes of many the company's thoughtlessness and occasional ruthlessness". Emily Rusch, the executive director of the California Public Interest Research Group, found the company's assertion of a right to "spoof" Caller ID particularly disturbing, saying "Now more than ever, consumers need to be able to trust companies".
Capital One spokeswoman Pam Girardo responded that the company would not actually make personal visits to customers except "As a last resort, . . . if it becomes necessary to repossess [a] sports vehicle". Capital One also attributed its assertion of a right to "spoof" as necessary because "sometimes the number is 'displayed differently' by 'some local phone exchanges,' something that is 'beyond our control'".
Girardo told the New York Times that the company was "reviewing" the language involved. David Lazarus noted that "now that a little sunlight has been applied, the company is not as comfortable as it previously was with behaving like a total maniac. In the meantime, cardholders can make up their own minds. Do they want to believe the non-binding explanations of a company representative or the legally enforceable language that's currently in their written contracts?"
See also
- Capital One Arena
- Capital One Tower
- Hibernia National Bank (acquired in 2005)
- North Fork Bank (acquired in 2006)
- Chevy Chase Bank (acquired in 2009)
- ING Direct (acquired in 2011)
- HSBC Credit Cards (acquired in 2012)
References
External links
- Official website (United States)
- Official website (Canada)
- Official website (United Kingdom)